The Design Process
Each ASID designer has a process in which they take the project from beginning to end. This process differs for each designer because it is a creative process and something that is inherently unique for each one however there are specific phases of development that the process goes through.
A trained and educated designer has learned these phases and is capable of not only helping the client to develop a design style but can also implement a design that fulfills the client’s needs for functionality, ambiance, and style within agreed budget constraints.
Such projects can range from a complete new home design, and upgrade of an existing home, to a makeover of just one area in the home, such as a kitchen or bathroom.
The designer is trained to work with the client to understand their needs and then can express those needs in design treatments for selection by the client. Upon client approval, the designer can then manage the complex specifying, ordering, and installation processes, to a timetable that is both possible to achieve from the sources and agreed upon with the client.
A talented designer has the ability to “see” the space in its finished state and not the state in which it is at the beginning. This is usually the aspect that is daunting to most clients. Many times they cannot visualize the way something will look when it is done. This is when a designer can be most helpful as they have a visual sense that allows them to know how the results will look before they are implemented.
If necessary, a sketch can be produced for the client which can then be rendered in color so that the client may visualize the space. Once the client can visualize what the designer is “seeing”, then the process of drafting and space planning can begin which leads to the construction, de-construction or modification of the space and the final results can be achieved.
Why Hire an ASID Designer?
ASID interior designers have the training and expertise to manage all the details of your project. They know the importance of listening to your ideas and understanding your needs. From consultation to planning to the finishing touches, they can help you every step of the way, explaining your choices and adding value to your budget.
The oldest and largest professional organization for interior designers, ASID has some 20,000 interior design practitioner members. About 4,000 practice residential design; 6,400 practice commercial design; and 9,600 practice a combination of residential and commercial design.
All ASID members agree to abide by the Society's Code of Ethics and Professional Conduct. Many have passed a professional qualifying examination administered by the National Council for Interior Design Qualification. In addition to its many publications, ASID offers members continuing education opportunities through its ASID University Campus programs. This means that ASID designers receive the most current information on appropriate materials, technology, building codes, government regulations, health and safety standards, design psychology, and product performance.How to work with an ASID designer.
ASID designers can be a valuable asset to your residential or commercial projects by creating personalized, functional and aesthetically pleasing spaces. By using their in-depth knowledge of design styles, product sources, color theory, lighting, vendor sources, and costs, they are trained to help direct the client through the overwhelming offerings of products and colors to find those that will work best together.
ASID designers know where to find the latest and greatest products and materials that are not accessible to the public or found on the rack at the local home improvement center. Where applicable, they also know how to comply with building, fire, and access codes as well.
One of the biggest myths about interior designers is that they are accessible to only the very wealthy. In reality, they serve as budget managers to help optimize what can be achieved with the funds available for a residential or commercial project. An ASID Professional or Allied Member is a professional advisor who has met the rigorous requirements for admission to the Society and is subject to the rules of ethical conduct of ASID.
Fee Structures
Many ASID members charge a professional fee on an hourly basis.
They may or may not ask for a retainer to start the project. This retainer is kept on file until the completion of the job and can either be applied to the final billing or returned to the client.
Others may combine a professional fee plus a markup on purchases made for the client, or on a negotiated fixed fee for the project. This is more typical on a commercial project than a residential one due to the complexity or each residential project and the unforeseen scope of the job.
One of the most frequent questions that interior designers are asked is: How much will my project cost to complete?
The definitive answer is: IT DEPENDS!
Since each home and the needs of the individuals vary so vastly, it is difficult for a designer to put a fixed price on the project.
The final cost of any interior design project is highly
dependent on several factors:
* The products and materials used in the project.
* The complexity of the project.
* The vendors/subcontractors that are used to complete project tasks.
The budget is one of the most important aspects of any project. Prior to starting an interior design project, you should determine how much money you would like to spend.
The budget serves as a guideline to help your interior designer select products, finishes, and vendors that will best accommodate your project objectives and your budget.
It is most important for the client and the designer to agree on the fee basis and budget amount very early in the relationship to avoid misunderstandings or disagreements.
Whenever fees are charged to your project specifically, they will be outlined meticulously on each invoice.
When possible, I will have you pay installation charges directly to installers, such as for flooring, paint, lighting, or drapery installations.
Typical fee based services include:
Design Development
* Appointments with Clients at Showrooms or Project Site.
* Development and Presentation of Final Design Recommendations for Client Review and Approval.
* Space Planning
* Drafting and Construction Documents
* Research for Products, Services and Contractors.
* Furniture Design or Selection, including Custom Built-ins or Cabinetry.
* Fabric Selection
* Selection and Design of Window Treatments
* Selection of Wall Treatments
* Development of Flooring Specifications
* Lighting Design
* Selection and Procurement of Art and Accessories
* Installation of Built-ins, Equipment, and any other specifications required, including Furnishings
Contract/Document Administration
* Preparation of Proposals for client review
* Preparation of purchase orders and purchasing on behalf of client Budgets
* Project Management
* Preparation of finish schedules
Project Administration
* Administration of contract documents
* Oversee and monitor vendor schedules
* Check product status on specifications, furniture, deliveries, orders etc.
* Organization and upkeep of client project notebooks.
Reimbursable Expenses
* Reimbursable expenses are in addition to the charges detailed above.
* Such expenses as long distance telephone charges, special renderings, mock-ups, and reproduction costs other than those detailed, shall be billed at actual cost to the designer.
* Out-of-town travel in the interest of the project shall only be made with proper notification and approval of the client.
Products
* As a design client, you will always be given a 20% - 30% discount from retail on items purchased through designer showrooms, or through my own extensive resources.
* I regret that I cannot give discounts on furnishings selected from retail stores. Those purchases would have to be billed at retail, plus administrative charges, if your desire is to have me expedite the purchase and delivery.
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